Leadership isn’t about more skills. It’s about Identity, purpose, and how you lead through others.
Ignite your career and worklife balance.
Leadership isn't about skills - it's about who you are.
If you are struggling with leadership capability …
you have a problem with transitions – not capability.
The Leader’s Identity Guide is a structured leadership transition system that shifts leaders from technical control → people leadership.
Most leadership “capability issues” are transition failures
Your best people get promoted. Their responsibilities change. But their identity, how they see leadership, doesn’t. So they default to what made them successful:
Solving problems themselves
Checking everything
Being the technical answer
Carrying the team instead of building the team
You end up with:
Micromanagement and dependency
Firefighting instead of proactive leadership
Strong operators failing in leadership roles
Poor succession
Leaders “dipping down” and not working at the right level
The difference is identity-level change
Most leadership training targets skills, techniques and behaviours. That only scratches the surface.
Genuine change needs to happen at the identity level—because identity drives behaviour, especially under pressure.
The Leader’s Identity Guide helps leaders:
Clarify what their role actually requires now
Reset priorities from urgent work to leadership work
Shift from control to coaching and capability building
Build leadership in others (so impact multiplies)
Create sustained change that doesn’t disappear after the workshop
Why is it a transition problem – because Leadership is Contextual.
Most leaders are set up to fail, as a leader, by their early leadership roles because they learn to control technical detail and micromanage. That sets up an identity that will fail them in later roles.
As leaders move up they need to adapt to their new context, if they don’t they’ll keep trying to control everything, micromanage, and “dipping down” into technical detail.
Previous leadership success is no guarantee of future leadership success.
Most organisations assume this shift “just happens.”
It doesn’t—especially under pressure.
The Leaders Identity Guide coaches the leader to transition at the identity level.
What changes when the transition is done properly
Senior leaders regain strategic space
Improve work-life balance
Greater visibility, recognition, and promotion readiness
Less firefighting, clearer priorities
Leaders learn to multiply their impact
Teams take ownership without being chased
Leaders stop being the bottleneck
More consistent coaching and feedback
Stronger role clarity, trust, and accountability
Better decisions at lower levels
Succession depth becomes real, not theoretical
Whats the process – how does this work?
Self-paced online modules: Clear, structured, practical videos roughly 10 mins each.
Online coaching: As part of each module, leaders complete reflection exercises designed to shift their leadership identity.
Identity-level focus: Purpose, beliefs, and leadership role clarity.
Contextual Clarity: Suitable for any leader at any level.
Immediate application: Leaders start to transition in real time.
Practical focus: No jargon. No fluff. Just leadership transitions that work.
Who this is designed for?
This works for leaders who are open to establishing a new identity as a leader.
It does not work for leaders who:
- Need to be the smartest person in the room.
- Believe leadership is about control.
- Protect their ego at all costs.
- Or simply don’t want to change.
You will resist the idea of working at the identity level if your ego is wrapped up in being the technical expert who fixes everything. If that happens you will always be the one who fixes everything. Is that what you really want?
If you are willing to examine who you’ve become as a leader — and consciously choose who you want to be — this can change your career and your life.
Frequently Asked Questions
Is this just an online course?
No. It’s a structured transition system. The goal isn’t content consumption—it’s identity-level shift that changes behaviour under pressure.
Why identity? Why not just teach leadership skills?
Identity determines what a leader defaults to when things get hard. If identity doesn’t shift, behaviour regresses.
What’s the time commitment?
Leaders complete the modules at their own pace.
Do we need workshops to make this work?
No. Workshops can be added if you want deeper facilitation.
Can this support succession planning?
Yes. It’s designed to shift leaders into capability building—so leadership capacity compounds rather than bottlenecks.
This is a scalable system that will help your leaders consistently operate at the right level.
If you’re considering joining The Leader’s Identity Guide but have a few questions or concerns, watch this video where we try to answer some of your objections.
Feel free to email us at team@teamfocusplus.com or book a time to talk to Ross at no cost.