You might be suffering from Cultural Insanity… and not even know it.

Are you frustrated by lacklustre results from your culture initiatives?
Tired of vague goals, endless surveys, and teams that just don’t click?
Have you launched a “culture change” program to fix a problem — only to find it didn’t solve much at all?

According to workplace culture expert Ross Judd, this is what Cultural Insanity looks like — repeating the same ineffective approaches to culture and expecting better outcomes.

In his powerful book, Cultural Insanity Ross exposes the hidden mistakes leaders make when trying to “improve” culture — and replaces them with a practical, proven path to real results.

Stop Guessing. Start Aligning.

Drawing on decades of experience, Ross introduces his A.D.A.P.T. process — a simple, actionable framework that helps you:

• Align your culture with your organisation’s purpose

• Define the behaviours and mindsets needed for success

• Engage your people in building a culture they believe in

No fluff. No jargon. Just a clear, effective roadmap for creating the kind of culture that fuels motivation, commitment, and performance.

Whether you’re leading a small team or an enterprise-wide initiative, Cultural Insanity will change the way you think about workplace culture — and give you the tools to get it right.

Workshops also available – check out our page on Culture and build the foundation for greatness in your organisation