WHAT WE Believe.
Cultural Insanity - by Ross Judd
The Roadmap to Great Organisational Culture
Is Your Culture Driving Success — or Holding You Back?
The Roadmap to Great Organisational Culture
Is your culture driving success—or holding you back?
If you’ve tried surveys, team-building days, or “culture change programs” that fizzled out, you may be experiencing Cultural Insanity: repeating the same ineffective approaches and expecting different results.
In Cultural Insanity, workplace culture expert and author Ross Judd exposes the hidden mistakes leaders make when trying to improve culture. He replaces the guesswork with a practical, proven path for lasting results.
Why This Book Matters
This isn’t just another theory-heavy read. Cultural Insanity is an actionable organisational culture book that shows you how to align culture with purpose, strengthen team connection, and transform leadership impact.
Ross introduces his A.D.A.P.T. framework — a simple process that helps leaders:
Align culture with organisational purpose
Define behaviours and mindsets that enable success
Engage people in building a culture they believe in
No jargon. No fluff. Just a clear, effective transformational leadership guide for leaders at every level.
Whether you’re leading a small team in Sydney or driving enterprise-wide change across Australia, this leadership for organisational change resource gives you the tools to get culture right.
Who This Book Is For
Leaders frustrated with failed culture initiatives
HR and OD professionals seeking company culture improvement strategies
Executives aiming to build a strong workplace culture in Australia
Teams ready to connect, collaborate, and thrive
Workshops are also available to complement the book — explore our Culture Programs to put theory into practice.
Take the Next Step
Stop repeating the cycle of failed initiatives. Start aligning culture with purpose.
Order your copy of Cultural Insanity today and discover the proven roadmap to great organisational culture.
Pair it with our Culture Workshops to accelerate transformation in your workplace.
Testimonial
“I thoroughly enjoyed your book. I spend my life talking about leadership and culture and loved how you so simply and succinctly defined both concepts. Thanks. I agree with everything you write about.”
Justin Langer 
How do you change workplace culture in Sydney?
Changing culture requires clarity of purpose, defined behaviours, and consistent leadership. Ross Judd’s Cultural Insanity provides a roadmap, and his workshops in Sydney support leaders with practical tools for transformation.
What is the roadmap to great organisational culture?
The roadmap is Ross Judd’s A.D.A.P.T. process—a practical framework outlined in Cultural Insanity that aligns culture with purpose, defines behaviours, and engages teams in meaningful change.
How do you create a culture strategy?
A successful culture strategy begins with defining purpose, then aligning leadership behaviours and systems to support it. This book provides clear guidance for developing that strategy step by step.
Is there a book to help improve company culture?
Yes—Cultural Insanity is a highly practical improve company culture book that helps leaders avoid common pitfalls and build stronger, more resilient workplace cultures.
What is the best change management leadership book?
Ross Judd’s Cultural Insanity stands out as a change management leadership book because it addresses not just processes, but the attitudes and behaviours that truly drive transformation.
