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About Team Focus Plus

More Than 30 Years of Learning What Makes People, Teams and Organisations Work.

Since 1988, our business has helped organisations develop leaders, strengthen teams and create workplace cultures where people can do their best work.

We've worked in boardrooms, on construction sites, underground in mines, in correctional facilities and across businesses of every size.

Along the way, we've seen what helps people work together, what gets in their way and why even the best intentions don't always translate into better results.

One thing has become increasingly clear: knowing what to do doesn't always mean people will do it.

That understanding has shaped our journey from experiential learning and team development to the identity-level leadership approach we use today.

Our Methodology
Team Development

Our Journey

From experiential learning to identity-level leadership development.

1988

Corporate Outdoor Activities

Our story began in 1988 as Corporate Outdoor Activities (COA).

We used outdoor challenges and experiential learning to help people understand how they worked together, solved problems, communicated and led under pressure.

The activities were engaging, sometimes confronting and often revealing. But the real value came afterwards, when people reflected on what had happened and recognised the behaviours that helped or hindered their performance.

We weren't simply running activities. We were helping people discover things about themselves and their teams that weren't always obvious in their everyday workplace.

We learned something important: people are more likely to change when they recognise something for themselves rather than simply being told what they should do.

Team Development - Experiential learning

The Next Stage

Team Focus International

Taking the Learning Back to Work
As our clients' needs evolved, so did our approach.

We became Team Focus International and expanded beyond outdoor experiential learning into facilitated team development, leadership workshops and organisational culture programs.

We combined challenging experiences with practical leadership tools and sound theory, always looking for ways to make learning relevant to the situations people faced at work.

Our programs ranged from small leadership teams of six people to large groups of more than 1,000.

But the size of the group was never the most important consideration.

What mattered was understanding what the organisation was trying to achieve, what was getting in the way and how we could help people work differently.

Over time, our work increasingly focused on the connections between leadership behaviour, team effectiveness and organisational culture.

effective leadership workshop australia - Team development Australia

2022

Becoming Team Focus Plus

A Broader Focus on Leadership, Teams and Culture

In 2022, we became Team Focus Plus.

The new name reflected the broader nature of our work and our belief that development should continue well beyond a single workshop or program.

By this stage, we were working with organisations on leadership development, executive coaching, team effectiveness, accountability and organisational culture.

We had also developed practical models and tools to help people understand their challenges, recognise their contribution to them and take greater ownership of the changes needed.

Our experience reinforced an important lesson: improving performance often requires looking beyond the most obvious problem.

Organisational culture development

Today

Developing Leadership at the Identity Level

Understanding What Drives Behaviour

After decades of working with leaders, we've become increasingly interested in a question that conventional leadership training doesn't always address:

Why do capable leaders continue doing things they know they need to change?

We see leaders who understand delegation but struggle to let go. Leaders who want their teams to take ownership but continue solving everyone's problems. Leaders who have been promoted into more senior roles but are still operating much as they did before.

These aren't necessarily problems of knowledge or capability.Often, they reflect the way people see themselves and what they believe their role requires.

That's why our leadership development now places greater emphasis on identity.

We help leaders examine the beliefs, assumptions and sense of identity influencing their behaviour, while developing the practical capabilities needed for their current and future responsibilities.

Leadership is contextual. Past leadership success does not guarantee future leadership success.

As a leader's role changes, the way they create value needs to change too.

This thinking is at the heart of The Leader's Identity Guide, our structured online leadership development program, and informs our wider work with leaders, teams and organisations.

Leadership identity

OUR CORE INSIGHTS

What We've Learned Along the Way

More than three decades of working with real people in real organisations have shaped the way we think about leadership, teamwork and culture.
Some of our most important lessons challenge conventional approaches to organisational development.

The Obvious Problem Isn't Always the Real Problem

What appears to be a communication problem might involve unclear responsibilities, competing priorities or a lack of trust.We ask questions and challenge assumptions before deciding what needs to change.

Leadership Is Contextual

There isn't one leadership style or approach that works in every situation.The requirements of a frontline supervisor differ from those of a senior executive. Effective leadership begins with understanding what the role, the people and the circumstances require.

Identity Influences Behaviour

Skills and knowledge matter. But how people see themselves, what they believe and what they value can have an even greater influence on what they actually do.Understanding these underlying drivers creates opportunities for deeper development.

What Happens Back at Work

A great workshop can create insight and enthusiasm. The real test is what changes afterwards.We want people to apply what they've learned, take ownership of their actions and continue developing long after the formal program ends.

Meet Ross Judd

Ross Judd leadership -best leadership coach in australia sydney

Practical Experience. Different Perspectives.
A Passion for Understanding People.

Ross Judd is the founder and principal of Team Focus Plus.

For more than 30 years, Ross has worked with leaders, teams and organisations across industries including mining, construction, retail, finance, manufacturing, corrections, pharmaceuticals, transport, insurance and the arts.

His work has taken him into vastly different environments, from boardrooms and corporate offices to underground mines and operational workplaces.

Those experiences have given Ross a particular interest in the difference between what people know they should do and what they actually do.

Over the years, he's developed practical models and approaches that challenge familiar thinking about leadership, teamwork and culture.

His approach is grounded in a simple belief:

"Theories and models are only useful if they make a difference in the real world."

Ross combines thought-provoking questions, practical tools, humour and everyday examples to help people see familiar challenges from a different perspective.

His more recent work has focused on identity-level leadership development and the transitions leaders need to make as their responsibilities evolve.

This work has led to the development of The Leader's Identity Guide, bringing together decades of experience in a structured approach that leaders and organisations can use to develop leadership capability.

Discover The Leader's Identity Guide
PROVEN TRUST & CREDENTIALS

Experience Across Industries

Over the years, we've worked with organisations across the private and public sectors. Our experience spans small leadership groups, large organisational programs and everything in between. Different industries bring different challenges, but many of the underlying issues are surprisingly familiar.

Enterprise Client Portfolio

Trusted by leadership teams within Australia's and the world's most recognizable market leaders to facilitate high-stakes alignment.

  • VISA — Leadership development & strategy
  • Westpac — Cultural alignment & high-performance teams
  • BHP — Large scale cultural change alignment
  • National Australia Bank (NAB) — Executive workshops
  • Optus — Cross-functional alignment programs
  • OZ Minerals Carrapateena Mine
  • Renascent Construction and Fitout
  • Bacardi Lion
  • Oceania Glass,
  • Victorian Department of Justice and Community Safety
  • Syngenta Australia.

Accreditations & Expertise

Professional frameworks and rigorous academic foundations that back up Ross's real-world advisory and facilitation methodologies.

  • Masters in Communication Management — UTS Sydney
  • Practitioner, Master Practitioner and Trainer of Neuro-Linguistic Programming (NLP) REACH Ecosystem
  • Human Synergistics LSI and OCI
  • The Five Behaviours of a Cohesive Team
  • The 7 Habits of Highly Effective People
  • DiSC
  • Myers-Briggs Type Indicator
  • Situational Leadership
  • Certificate IV in Training and Assessment
  • REACH Ecosystem
  • Keynote Presenter — Professional Speakers Association standards
  • Published Author — Cultural Insanity and Listening

How we work today

Better Leadership. Stronger Teams. Healthier Cultures.

Today, Team Focus Plus works across three interconnected areas.

We bring together facilitation, coaching, practical tools, organisational insights and structured development programs.

The approach depends on the challenge. The objective is always to help people think differently, work more effectively and achieve better results.

Leadership Development

Helping leaders understand what their role requires, develop their leadership identity and build the capability of the people around them.

Explore Leadership

Team Development

Helping teams establish clarity, build trust, improve communication and take greater ownership of their collective performance.


Explore Teams

Culture Development

Helping organisations understand the behaviours shaping their workplace culture and align them with the outcomes they want to achieve.

Explore Culture

Let's Talk About Your Organisation

Every organisation has its own history, challenges and opportunities.
Whether you're looking to develop your leaders, improve the way your teams work together or address a workplace culture challenge, we'd welcome the opportunity to understand what you're trying to achieve.

Start a Conversation

We began by helping people experience and recognise their behaviours. Over the years, we've learned more about what drives those behaviours.

Today, we bring that understanding into identity-level leadership development, alongside our broader work with teams and organisational culture.

This evolution is what makes Team Focus Plus different.