THE LEADER’S IDENTITY GUIDE — FOR INDIVIDUAL LEADERS

MAKE YOUR NEXT LEADERSHIP TRANSITION DELIBERATELY.

Leadership roles don’t come with a reset button. You bring everything you’ve learned, experienced and relied on into your next role.

Some of it will continue to serve you. Some of it may need to change.

The Leader’s Identity Guide gives you the time, tools and structure to work out the difference , and decide how you want to lead from here.

EXPLORE THE PROGRAM
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THIS IS ABOUT YOUR LEADERSHIP

THERE ISN’T ONE RIGHT WAY TO LEAD.

Your role is different from the person who sits beside you. Your team is different. Your organisation is different. Your experience is different.

That’s why the Leader’s Identity Guide doesn’t give you a list of leadership behaviours to copy.Instead, it gives you a framework for examining your own leadership in the context of the role you have now.

You’ll consider questions such as:.

01

What am I actually accountable for?

02

Where should I be spending my time and attention?

03

What am I still holding onto?

04

What beliefs are influencing the way I lead?

05

What has shaped the leader I am today?

06

Who am I becoming as a leader?

THE ANSWERS WILL BE DIFFERENT FOR EVERY LEADER.

THAT’S THE POINT.

WHAT YOU’LL ACTUALLY WORK ON

Look at your leadership from a different perspective.

Your Role

Step back from the busyness of leadership and get clearer about what your role actually requires from you — technically, strategically and through your people.

Your Attention

Look at where your time and energy are going now, and whether that matches the leadership role you’re actually there to perform.

Your Leadership Identity

Consider how you see yourself as a leader, where you believe you add value and how that influences the choices you make every day.

Your Beliefs

Examine some of the beliefs sitting behind your leadership behaviours — particularly the ones you may rarely stop to question.

Your Experiences

Look at how previous roles, successes, challenges and experiences have contributed to the leader you are today..

Your Next Transition

Bring it together to consider what you want to retain, what may need to change and the leader you are becoming.

THE QUESTION BECOMES LESS ABOUT: 'WHAT DO I NEED TO STOP DOING?' AND MORE ABOUT: 'WHAT DOES MY ROLE NEED FROM ME NOW?'

BUILD ON WHAT MADE YOU SUCCESSFUL

THIS ISN’T ABOUT FIXING WHAT’S WRONG.

You didn’t arrive at your current role by accident. Your experience, knowledge, strengths and ability to get things done have helped you get here. The Leader’s Identity Guide isn’t about throwing those things away. It’s about recognising that as your responsibilities grow, you may need to use those strengths differently.

METHODOLOGY & DESIGN

What Does Doing the Program Actually Look Like?

STEP 01

WATCH

Work through short video lessons with Ross as he introduces each idea and provides practical examples.

STEP 02

REFLECT

Use the accompanying workbook to stop, think and relate the concepts to your own leadership experience.

STEP 03

APPLY

Take the ideas back into your role and notice where they show up in your everyday leadership

STEP 04

REVISIT

Come back to your thinking as your understanding develops and your leadership context changes.

This isn't a course to race through.

The value comes from giving yourself the space to think.

THE TOOLS YOU’LL USE

Practical Tools to Help You Think Differently

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LEADERSHIP IN CONTEXT

Look at the balance between technical and people leadership, and between day-to-day and strategic work, to consider what your current role requires.

PURPOSEFUL ROLE BALANCE

Examine where you’re currently placing your attention and whether that balance is helping you fulfil the purpose of your role.

IDENTITY BUILDER

Explore the connection between your purpose, identity, beliefs, behaviours and the outcomes you create.

THESE AREN’T ASSESSMENTS DESIGNED TO GIVE YOU A LEADERSHIP SCORE.
THEY’RE TOOLS TO HELP YOU ASK BETTER QUESTIONS ABOUT YOUR LEADERSHIP

WHAT YOU MAY NOTICE

You may start noticing things you hadn’t noticed before.

The Leader’s Identity Guide gives you a way to notice these patterns, understand what may be driving them and decide whether they still serve the role you have today.

Perhaps...

you’re stepping into problems because being the problem solver has always been part of how you add value.

Perhaps...

you’re holding onto technical work because that’s where you feel most confident.

Perhaps...

you’re frustrated that people aren’t taking ownership, while unintentionally continuing to make their decisions for them.

Perhaps...

you’ve moved into a more senior role but haven’t really stopped to consider what that means for where you should now be spending your time.

YOUR LEADER’S IDENTITY GUIDE

STAGES IN YOUR LEADERSHIP JOURNEY

Start leadership development

LEADERSHIP FOUNDATIONS

Start with your role and what exceptional leadership requires.

Leadership and career progression

BEEN. BEING. BECOMING.

Understand more about what has shaped the leader you are today

How to scale your leadership

GO DEEPER

Examine the beliefs, meaning and attachments influencing the way you lead.

WHO GETS THE MOST FROM IT?

IT’S LESS ABOUT YOUR TITLE AND MORE ABOUT YOUR TRANSITION.

NEW TO LEADERSHIP

and working out how to move from doing the work to leading others.

AN EXPERIENCED MANAGER

whose responsibilities have grown but who is still heavily involved in the day-to-day.

LEADING LEADERS

and discovering that what worked when you managed individuals doesn’t necessarily work when you’re responsible for leadership through others.

A SENIOR LEADER

who needs to create more strategic space and develop leadership capability below you.

PREPARING FOR YOUR NEXT ROLE

and wanting to think deliberately about the leader you’ll need to become before you get there.

LEADERSHIP IS CONTEXTUAL.

SO WE MEET YOU AT THE LEADERSHIP TRANSITION YOU’RE MAKING NOW.

Ready for your Transition?

AUTHOR & LEADERSHIP STRATEGIST

Ross Judd

Ross will guide you through the thinking.

He doesn't present the Leader’s Identity Guide as a set of rules for becoming a “great leader.”He introduces the ideas, models and questions, shares what he has learned from more than 30 years working with leaders, and then asks you to apply that thinking to your own context.

Because ultimately, you need to decide what your role requires from you.

“For me, theories and models mean very little if they don’t work in the real world.”

— Ross Judd

WHAT YOU RECEIVE

EVERYTHING YOU NEED TO WORK THROUGH THE GUIDE

VIDEO MODULES

Short, practical lessons presented by Ross Judd.

MODULE WORKBOOKS

Guided reflection and activities for each stage of the journey

MODELS & TOOLS

Proprietary practical frameworks to help you examine your role, leadership and identity.

WORKPLACE APPLICATION

Questions and activities designed to connect the learning to the leadership role you are doing now.

HOW TO START

CHOOSE WHERE YOU WANT TO START

Two tailored pathways designed to align your personal purpose with your professional impact. Choose the entry point that fits your current momentum.

THE ENTRY POINT

Leadership Foundations

If you want to experience the approach first, begin with Leadership Foundations. You'll explore exceptional leadership, what your role requires and where you're currently placing your attention.

Special Introductory price $300 - $45 AUD

Immediate lifetime digital access • First Core Module only

Start Foundations
COMPREHENSIVE JOURNEY

The Leader’s Identity Guide

If you're ready to look more deeply at your leadership, work through the complete journey from role and context through to the identity and beliefs influencing the way you lead.

$1980 AUD/yr

Ongoing access to support your leadership as your role evolves.
Yearly subscription — continue your development throughout the year.
Workbooks with every module — guided reflection and practical activities to apply the learning to your role.
5–6 new modules each year — continue exploring new aspects of leadership and leadership identity.
A resource you can return to — revisit the program as your role, responsibilities and leadership context change.

Start the Full Guide

YOUR NEXT LEADERSHIP TRANSITION STARTS WITH UNDERSTANDING THE ROLE YOU HAVE NOW.

Choose where you’d like to begin...

START LEADERSHIP FOUNDATIONS START THE LEADER’S IDENTITY GUIDE TALK TO ROSS